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ULTA Special

New Beauty Collection

Now available

Reintroducing the ULTA Beauty Collection!

  • Introducing a new era of ULTA Beauty Collection products for the artist in you.
  • They’re saying it’s our biggest glow up yet!
  • Cruelty-free beauty with clean ingredients.
  • See them all here, then shop in-store and get your glow on!
The new ULTA Beauty Collection is now available. Shop in-store for the best selection.
ULTA Beauty is the largest beauty retailer in the United States and the premier beauty destination, offering:
  • Makeup
  • Fragrance
  • Skin
  • Hair Care Products
  • Salon Services
Since opening its first store 30 years ago, ULTA Beauty has grown to become the top national retailer providing All Things Beauty, All in One Place™. The Company offers more than 25,000 products from over 600 well-established and emerging beauty brands across all categories and price points, including ULTA Beauty’s own private label. ULTA Beauty also offers a full-service salon in every store featuring hair, skin, brow, and makeup services. ULTA Beauty is recognized for its commitment to personalized service, fun and inviting stores and its industry-leading ULTAmate Rewards loyalty program. Visit ULTA’s website for a collection of tips, tutorials, and social content and get inspired.